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Carolyn Hayes Harmer

Copywriter by passion. Project monster by compulsion.

  • all about
  • Creative
  • Solutions

Orientation

Direction from the top: “Onboarding for new hires doesn’t match our brand. Bring it up to our standard.”

Pushback from HR: “No thanks, we’ll stick with what we know.”

This multi-pronged project explored every angle of the new hire experience and gently unfurled a new approach to the satisfaction of the HR partners who would assume ownership.

-An increasingly outdated, overstuffed PowerPoint presentation was fashioned into a dynamic, surprising journey using Prezi.

-Policies and paperwork were transformed from an anonymous, binder-clipped brick into a branded, meticulously organized, slender folder (bonus reduction of shipping costs).

-Each form was explored in depth through cross-functional collaboration with its department of origin (e.g. payroll). Numerous clarifications and consolidations were uncovered to bring them in line with current processes.

-Every detail – down to the name cards – was workshopped and elevated with minimal process changes for resistant stakeholders.

Bonus content: You know you want to see those original PowerPoint slides that we retired...

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