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Carolyn Hayes Harmer

Copywriter by passion. Project monster by compulsion.

  • all about
  • Creative
  • Solutions

Web

In 2023-2024, WellSpan Health undertook a complete overhaul of its web properties. Every page was evaluated, rewritten and reorganized under a comprehensive, consistent platform with brand-new features for greater ease of use and personalization.

As a heavily utilized writing resource on the project team, I held primary responsibility for 35 of the site’s roughly 600 pages. I was also tapped to compose the initial drafts of another 70 pages.

Using the original site’s source material, expert input and generative AI tools and templates, I drafted and organized content into components that fit into the new site’s template structure. Through third-party editing and SME follow-up, the bulk of my pages were developed on schedule and among the earliest delivered.

Select page layouts shown.

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